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eBooks

My ebook strategy is highly researched content presented with informative graphics in an easy-to-read format.

5 Data-Driven Best Practices for Boosting Return on Ad Spend

How first-party data can drive better ad performance on Meta while improving the customer experience and bottom-line results.

Driving Conversions through Sophisticated Personalization

The personalization sensation is sweeping e-commerce.

Third-Party Cookies are Deprecating. Your CX Doesn't Have To.

How to create targeted ads with Meta Conversions API and Adobe Real-Time CDP.

3 Game-Changing Benefits of Scaling Creative

Growing business is exciting. Growing pains — not so much. It's even more painful when marketing and brand teams clash over the process of building, reviewing, and approving creative assets. In a world of increasingly complicated cross-platform marketing, the last obstacle any team wants is a slow, manual, and outdated way to scale business.

4 Best Practices for Mastering Dynamic Product Ads

Ad spend is high. The demand for ad creative is high. The amount of platforms on which to advertise is high. But manually creating these ads — and their countless variants — results in low creative output, at low velocity, at anything-but-low costs.

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