My Story

Passion has ignited my life's work since its inception. Upon drafting my very first blog post for a local jewelry boutique in 2013, I realized my calling is to inspire action in audiences through compelling copy.

I have continued to craft cross-channel marketing assets on topics such as generative AI, the customer experience, third-party cookie deprecation, edutech, fintech, the healthcare experience, customer data management, work management, and diversity, equity, and inclusion.

From forming concepts to optimizing performance, I am driven to connect your brand with its customers by leveraging tried-and-true best practices and strategizing new ones.

When I'm not writing copy, I'm immersing myself in all things travel, cooking for friends and family, watching and analyzing weird movies with my fiance, hanging out in Dolores Park, and texting in my many group chats.